Why Exhibit?
Our HomeShows - a quality product, showcasing many brands to thousands of people.
PJ Promotions and the HomeShow brand is synonymous with providing exhibitors and visitors alike with a broad range of some of Australia's largest and most prestigious operators alongside the smaller boutique businesses - a one stop shop with exceptional variety.
The Newcastle HomeShow alone is regarded as the largest exhibition held in the Hunter Region and the largest HomeShow outside of a capital city in Australia. The event covers over 10,000 square metres of exhibition space and attracts many thousands of home orientated people residing in the Newcastle, Lake Macquarie and Hunter Region. In more recent years, a growing number of visitors from the Central Coast, Upper Hunter, New England and Mid North Coast have responded to the extensive television, radio and print media that now extend into these regions.
At the end of the day, however, there needs to be a reason to exhibit. That reason is purely and simply positive leads from prospective clients resulting in successful sales for the exhibitor. It is a well known fact in the exhibition industry that our HomeShows are one of the most successful events on the national calendar in these two areas.
There is no doubt that this is a time when business promotional and advertising dollars are limited, requiring careful management. However, attending one of our HomeShows offers you the opportunity to promote your business to many thousands of home owners and prospective home owners.
And more importantly, they are a proven sales generator. In the age of the internet shopper, exhibitions are now playing an important role in promoting your products and services.
While exhibitions should not be your only means of marketing, rather they should compliment them and be a part of a larger marketing campaign.
Exhibitions guarantee what other instruments can only lead you to - the personal contact with real buyers. If someone invests a day to visit an exhibition, this means they are a motivated, serious buyer.
Our HomeShows are value for money and efficient for:
- personal sales
- building client databases
- upgrading the relationships with existing clients
- achievement of sales targets
- demonstration of products and services
- media coverage
- creating brand recognition
- new product launches
- market positioning campaign
As the event co-ordinator, PJ Promotions, will spend in excess of $100,000 in advertising and promotional activity for the Newcastle show alone, to attract people to the event, with many new initiatives being planned, giving your business the opportunity to generate sales at very little cost.
Many past exhibitors have reported that customers contact them many months, and even years after the event.